Why Naturate Exists - Innovation for Planet & People
invitation to act
Dear Earth Ally,
You are the farmer regenerating soil, the educator teaching the next generation to cherish the earth, the innovator creating green solutions, and the non-profit missionary making the earth a more viable place. Your work matters, and you deserve tools that amplify your vision. Our mission is simple: to empower changemakers like you with the tools to build a future that sustains us all.
Today, we stand at a crossroads. On one hand, technology connects us in an instant, making the world more accessible and solving complex problems in seconds. On the other hand, our planet is warming, forests are shrinking, and many of us feel increasingly disconnected from the natural world. The choice isn't whether to innovate, it's about how we can innovate to heal.
This moment offers the rare opportunity to rise to the challenge and steer innovation toward restoration & renewal. Naturate exists to help you take that action. You're already doing the work. Naturate is a bridge merging timeless ecological knowledge with cutting-edge technology to design pragmatic solutions that help you grow your venture while preserving the planet we depend on.
I've seen what technology can do; it's powerful, and it needs purpose. You provide that purpose. My career at the forefront of technological innovation & design showed me how radically technology can reshape our world. Yet it was time in the resilience of a pine forest and the persistent flow of a mountain stream that gave me clarity: progress must serve what gives us life.
Together, we have the power to shape a story worth telling for the next seven generations. As Robin Wall Kimmerer teaches, "Flourishing is always mutual—what we nurture in the Earth, nurtures us in return." If you're ready to co-create a flourishing future, let's get to work today.
With determination and optimism,
Johan Gace
Naturate Founder
Principles - Principles That Guide the Work
Rooted in Nature's wisdom.
Symbiotic SynergyCultivate co-creative, reciprocal partnerships where people, nature, and technology work together to achieve shared success.
Iterative GrowthPlanting small, intentional seeds that evolve into lasting change, just like a mighty oak grows from a single acorn.
Elegant SimplicityEmbrace purposeful design where every element is clean, functional and effective.
Creative ResilienceTurn challenges into innovative solutions and thrive under pressure through creativity and resourcefulness.
Adaptive EvolutionEmbrace change with foresight and flexibility to create scalable, sustainable solutions that shift with the landscape.
Holistic InterconnectionDesign products that fit seamlessly into the bigger picture, harmonizing people, planet, and technology like a thriving forest.
About Founder
I build bridges.
I've spent a decade bringing ideas to life, from first sketch to working product. At Amazon, I helped shape Alexa's first AI-powered experiences, built prototypes for senior leadership, and designed systems reaching over 1 billion people.
Then I walked into the forest and became a certified Mindful Outdoor Guide.
This year I've been building WyldWalk.io, a platform for hiking challenges and nature-based community, and ReWyld.earth, an app for daily outdoor practices launching December 15.
Now I help land-based leaders like guides, educators, and founders get clear, get seen, and build their life's work without losing their soul.
Johan Gace
