Nature Class
Ready-to-lead outdoor lessons adapted to the place, season and weather.
Design & tech for nature-based organizations.
We design and build apps, websites and AI tools for your organization.
We work in nature tech: practical digital, AI and place-based technology for organizations working with nature and place.
How we can help
Build digital products.
Design and engineering technology for organisations working with nature and the physical world.
- Products & platforms
- Apps, web products, internal tools and prototypes.
- AI & agents
- AI features, agents and MCP integrations built around real workflows.
- Place & environmental intelligence
- Mapping, location-aware systems and environmental data brought into your product.
Bring a place to life.
Maps, stories and interactive guides that help visitors explore your place.
- Maps & Trails
- Help visitors find their way and discover more.
- Signs & interpretation
- Physical and digital interpretation, including QR/NFC and connected Points.
- Interactive experiences
- Audio, discovery trails, seasonal content and experiences that change with the place.
Place intelligence, built in.
Pointmoon gives digital products and place experiences context about location, season, weather and the living world.
Explore PointmoonSelected work
Four products we design, build and run ourselves.
Pointmoon
Environmental data for apps and AI agents, through an API and MCP server.
Rewyld
Guided experiences that help humans explore and connect with the nature around them.
Wyld Quest
Walking journeys, trail maps and challenges that give you a reason to get outside.
Behind Naturate
Hi, I’m Johan
I’m a designer, engineer and nature guide. Before Naturate, I worked on AI at Amazon. My practice also includes guiding outdoors and training in permaculture design.
I bring those disciplines together to help organizations working with nature design and build useful technology.